As a student of School Of Communication and Reputation (SCORE), we had a consultancy visit at Avian WE, a leading Public Relations company. We had various sessions at different topics from the senior leaders at Avian WE.
One of the sessions was on Client Delight by Onassis Vaz- Senior Vice President at Avian WE, west. His session was very informative, it gave us insights on client servicing. He taught us various key points which we must keep in mind to be a good client servicing executive.
Here are some points which I learned from this wonderful session on acing Client Delight.
Be passionate, your passion will help you to perform your task effectively.
Insight is another factor you should keep in mind because good ideas will come from insights. You must have information about everything related to your client.
You should always keep track of the client’s competition. Mapping out the competition is very essential.
Error-free communication with your client is a must. No clients will entertain you if you have errors in your documentation or mails.
Client Delight is about being proactive. So, go out, observe and come back with ideas.
Discipline is something that must be on top of the list. Discipline not only in the sense of commitment but show discipline in all your actions. Never be late for a meeting, never miss your deadlines, always be disciplined.
Always make agendas for your meetings with the client. Never go out without making an agenda.
Media intelligence and new age media intelligence is something you should keep in mind. Always be updated.
Taking ownership of what you do is very important. Hero coverage is another important thing, showcase your good work and take the hero coverage.
Mr. Onassis Vaz also formulized Client Delight as following-
Passion+ Commitment+ Positive Attitude+ Insights+ Ideas+ Error free = Client Delight.